Just came across this write up on one of the boxes we did for the sevens last year.. Pleased that the clients goal was matched exactly 🙂 Here is an excerpt from Finance Asia’s Funny Money article March 26 2012.. Who had the best box?
…”Hats off too to UBS, which did perhaps a better job of sending a branding message on a smaller budget. A pit stop theme drew on its association with Formula 1 and, at the same time, allowed the bank to claim that it is in “pole position”. It also had a buffet and drinks table supported by tyres, where guests could “refuel” (the cup holders also looked like tyres). The wait staff wore pit-crew uniforms and the de rigour photo stand featured a trophy so you could pose like a Formula 1 winner. Clever, not costly, and good fun. Not surprisingly, the box was packed, and a senior banker was on hand throughout the weekend so clients were suitably wined and dined. The only thing missing was Sebastian Vettel…
